How to Find and Hire a Video Editor

Whether you are planning your next marketing initiative, or want to create a new public service announcement for your town, sometimes a video just says it better. However, for those of us who are inexperienced in shooting, editing, and otherwise producing video content, it can be a little difficult to know where and how to begin. That is why hiring a professional video editor can take your project to he next level. Here are a few tips for hiring a pro.

1. Word of Mouth is the Best Referral Source

The best thing you can do to find the best person to edit your next marketing video is to make a list of all of the companies in your area that can fulfill all the requirements of your video. Often the best way to make this list is to start asking around to other business owners and organizational heads that may have used a video service in the past. This way you not only get a referral, you will know what they did good and what they could improve.

2. Know Thyself

Before you even speak to an editing team about outsourcing your video project, you should first have a thorough understanding of what you hope to accomplish. What is the takeaway that your audience should have after seeing your video? What should they know or do after having watched it? What are you trying to communicate to people? Having a good sense of direction will help you communicate with your editor.

3. Review Past Work

As you start meeting with your potential candidates, you should always be sure to ask for samples of their past work. The best editing professionals will be more than happy to show off their talent. Be wary of anyone who is not.

To find out more about finding and hiring the right video editor to launch your online video presence, head on over to ProductionFor.com now!

The Beginner's Guide to Motion Graphics

The term motion graphics refers to a digital video production technique that blends animated pictures, words, sounds, and video into one seamless product. In essence, motion graphics combines the separate arts of film, animation, and graphic design. By combining different creative elements, such as interesting typography, hand-drawn illustrations, logos, music, and voice talent, you can quickly capture your audience’s attention to deliver your customer message.

Different Motion Graphics Tools

There are a number of different methods and tools used for creating motion designs. A motion graphics designer will use a variety of different softwares to create motion videos and animations. Depending on your budget and project requirements, you are guaranteed to find the right software for your needs.

Understanding the Direction

The first step in creating motion graphics is having a vision or main idea for what the end product will look like, and what it will accomplish. You need to have a firm understanding of what it is you are trying to say with your video or animation. What do you want people to know or do after seeing your video?

Break It Down

After you have a main idea or vision for the direction your video needs to take, it is time to start breaking it down into key scenes or parts. This will help you think about the different parts of the story you are trying to tell, allowing you to create the most compelling message possible. 

Often Cheaper

One of the biggest benefits of using motion graphics as oppposed to filming a live action commercial or marketing piece, is that it is often far cheaper. Rather than necessitating a studio, acting talent, set builders, cameramen and boom mike operators, you need a small team of one or two people with the creative talent and video production know-how to get the job done.

To find out more about motion graphics, or to speak with a professional motion graphic designer now, click here to go to ProductionFor.com! 

How to Hire a Marketing Video Production Company Without Going Crazy

Whether you are looking to create a high quality marketing video, or a well-presented series of educational  segments, partnering with a video production company can save you time and money in achieving your goals. However, with the falling costs of video editing software, more and more people are able to claim to be a professional producer, when their only experience is being on the A/V club in high school.

In order to make the most of your partnership, it helps to do a few things in preparation. By following these steps as your guide to hiring a video marketing company, you are guaranteed to find an editor that fits your needs, budgets, and crative vision.

Know Thyself

The first step in your process to finding a production partner is to know who your organization or business is, who your audience is, and what you hope to accomplish. By having clear, quantifiable answers to these questions ahead of time will make your search far more efficient and effective.

Create a List of Must Haves

Now that you have a firm grasp of what you are looking for, make a list of priorities. For instance, if you are marketing to teens or if you are selling tech products, you will want someone who has experience creating viral videos and video content for social media. If you are selling cars or beer, you will likely want to find someone with either network TV experience.

Request Referrals

Your next step is to either submit an RFP, or simply start asking around to friends and colleagues who have outsourced video production in the past. The best way to get in touch with prospective partners is to find someone through a friend you trust. This way you know they can do a good job.

If you are currently looking a top-rated video production company click here to visit the experienced professionals at ProductionFor.com now!

Three Things to Know Before Hiring a Video Production Company

Video production is in high demand, and there are hundreds of companies out there that are vying for your business. Picking the wrong one can send a lot of time and money down the drain, whereas picking the right one can bring you a lot of success. Finding a creative video production company can ensure that your online video productions will be a force to be reckoned with for your competitors.

Many people make the mistake of deciding on an agency after watching a few sample videos and making an assessment off of that. While past works are important to seeing what a company has done in the past, it does not necessarily dictate what their future works will look like, or what their future goals are as a company. You should take time to look at all factors, and be sure that beforehand you have an idea of what the ideal video production company would be like so you know what qualities you are looking for.

Things to look for, besides past work, include whether or not the company is a culture fit with yours, the creativity levels of the company, and how good their communication skills are. A company could be ultra-successful at video production, but if they are not a good culture fit then they will never be able to produce a final product that you will be on board with. Creativity levels are also a big factor. If you are looking for forward-thinking or groundbreaking creative video production, you don’t want a very safe creative team that does not take risks or push the envelope. At the same time, if you are not looking for something out there and attention-getting for your online video content, then you don’t want a conservative company.

Overall, you want to look for culture, creativity, production quality and budget. Always talk to several agencies, that way you do not limit yourself to just one. That way you are more likely to choose one that best suits your needs.