How to Find and Hire a Video Editor

Whether you are planning your next marketing initiative, or want to create a new public service announcement for your town, sometimes a video just says it better. However, for those of us who are inexperienced in shooting, editing, and otherwise producing video content, it can be a little difficult to know where and how to begin. That is why hiring a professional video editor can take your project to he next level. Here are a few tips for hiring a pro.

1. Word of Mouth is the Best Referral Source

The best thing you can do to find the best person to edit your next marketing video is to make a list of all of the companies in your area that can fulfill all the requirements of your video. Often the best way to make this list is to start asking around to other business owners and organizational heads that may have used a video service in the past. This way you not only get a referral, you will know what they did good and what they could improve.

2. Know Thyself

Before you even speak to an editing team about outsourcing your video project, you should first have a thorough understanding of what you hope to accomplish. What is the takeaway that your audience should have after seeing your video? What should they know or do after having watched it? What are you trying to communicate to people? Having a good sense of direction will help you communicate with your editor.

3. Review Past Work

As you start meeting with your potential candidates, you should always be sure to ask for samples of their past work. The best editing professionals will be more than happy to show off their talent. Be wary of anyone who is not.

To find out more about finding and hiring the right video editor to launch your online video presence, head on over to ProductionFor.com now!

The Beginner's Guide to Motion Graphics

The term motion graphics refers to a digital video production technique that blends animated pictures, words, sounds, and video into one seamless product. In essence, motion graphics combines the separate arts of film, animation, and graphic design. By combining different creative elements, such as interesting typography, hand-drawn illustrations, logos, music, and voice talent, you can quickly capture your audience’s attention to deliver your customer message.

Different Motion Graphics Tools

There are a number of different methods and tools used for creating motion designs. A motion graphics designer will use a variety of different softwares to create motion videos and animations. Depending on your budget and project requirements, you are guaranteed to find the right software for your needs.

Understanding the Direction

The first step in creating motion graphics is having a vision or main idea for what the end product will look like, and what it will accomplish. You need to have a firm understanding of what it is you are trying to say with your video or animation. What do you want people to know or do after seeing your video?

Break It Down

After you have a main idea or vision for the direction your video needs to take, it is time to start breaking it down into key scenes or parts. This will help you think about the different parts of the story you are trying to tell, allowing you to create the most compelling message possible. 

Often Cheaper

One of the biggest benefits of using motion graphics as oppposed to filming a live action commercial or marketing piece, is that it is often far cheaper. Rather than necessitating a studio, acting talent, set builders, cameramen and boom mike operators, you need a small team of one or two people with the creative talent and video production know-how to get the job done.

To find out more about motion graphics, or to speak with a professional motion graphic designer now, click here to go to ProductionFor.com!